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The Evolution of Yield Management in the Airline Industry

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This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.

Availability
Inventory Code Barcode Call Number Location Status
2108000251EB0004990658.155 Vin tCentral Library (OPAC)Available
Detail Information
Series Title
Management for Professionals
Call Number
658.155 Vin t
Publisher
Switzerland : Springer Cham.,
Collation
xxvi, 397p.:ill
Language
English
ISBN/ISSN
978-3-030-70424-7
Classification
658.155
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Risk Management
Specific Detail Info
-
Statement of Responsibility
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