Image of Chinese Local New Luxury Brands in a Digitally Empowered Era

Electronic Resource

Chinese Local New Luxury Brands in a Digitally Empowered Era

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

Availability
Inventory Code Barcode Call Number Location Status
2108000241EB0004980658.8 Lai cCentral Library (OPAC)Available
Detail Information
Series Title
-
Call Number
658.8 Lai c
Publisher
Singapore : Springer Singapore.,
Collation
xviii, 153p.:ill
Language
English
ISBN/ISSN
978-981-16-2145-1
Classification
658.8.
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Marketing
Specific Detail Info
-
Statement of Responsibility
Other version/related
File Attachment
Comments
You must be logged in to post a comment