Image of PENGARUH WORD OF MOUTH DAN SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MIE GACOAN DI PALEMBANG (STUDI PADA MAHASIWA UNIVERSITAS SRIWIJAYA).

Skripsi

PENGARUH WORD OF MOUTH DAN SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MIE GACOAN DI PALEMBANG (STUDI PADA MAHASIWA UNIVERSITAS SRIWIJAYA).

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This research aims to determine the influence of Word of Mouth and Social Media Marketing on purchasing decisions for Gacoan Noodles in Palembang. This study uses a quantitative approach. Data were collected using a questionnaire distributed to 96 respondents using purposive sampling. The research results show that Word of Mouth has a significant effect on purchasing decisions with a t-value of 4.572. Social Media Marketing has a significant effect on purchasing decisions with a t-value of 4.138. Then Word of Mouth and Social Media Marketing simultaneously have a significant influence on purchasing decisions. Results The coefficient of determination R Square is 0.439

Availability
Inventory Code Barcode Call Number Location Status
2407000623T138769T1387692024Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T1387692024
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xviii, 59 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment