Skripsi

PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN PENGGUNAAN APLIKASI KOPI KENANGAN DI KOTA PALEMBANG.

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Penilaian

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This study aims to determine how much perceived usefulness and perceived easy of use have on purchasing decisions using Kopi Kenangan Application in Palembang City. This type of causality research, the method used is a quantitative method. Sampling using probability sampling technique and Chocran formula with a total sample of 100 respondents. This study uses primary data in the form of questionnaires and data analysis techniques used are the t test, f test, and multiple linear regression analysis. The results of the t test and F test show that the variable perceived usefulness and perceived easy of use have a significant effect on purchasing decisions. The results of the multiple linear regression analysis show that the influence of perceived usefulness is 0.287 and Percieved easy of use is 0.543. The advice given in the research is that PT BUMI BERKAH BOGA improve features of Kopi Kenangan application so that they can attract consumer interest and generate trust in making product purchasing decisions.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407000767	T139107	T1391072024	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1391072024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xvii, 67 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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