Skripsi

PENGARUH TASYA FARASYA SEBAGAI INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC DI INSTAGRAM.

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Penilaian

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This study aimed to analyze the dimention of influencer marketing (visibility, credibility, attraction,and power) of Tasya Farasya in Instagram on purchase decisions of Skintific Product to large number of bachelor’s degree students at University Sriwijaya, Palembang Campus. The sampling technique used was non- probability sampling with a purposive sampling method, which data were collected by using questionnaire distributed to 100 respondents. The data were analyzed with t test, F test, and multiple linear regression. The t test result showed that the four of independent variables which are visibility (X1), credibility (X2), attraction (X3), and power (X4) respectively have an partial ef ect on purchase decisions (Y). F test showed that influencer marketing simultaneously influenced the purchase decisions. In multiple linear regression analysis, the dominant variable is the Power (X4).

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407001750	T141507	T1415072024	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1415072024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2024

Collation

xviii, 81 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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