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Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.

The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.

The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations.

This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000188	EB0004923	658.8 The	Central Library (OPAC)	Available

Detail Information

Series Title: Management for Professionals
Call Number: 658.8 The
Publisher: Switzerland : Springer Cham., 2021
Collation: x, 154p.:ill
Language: English
ISBN/ISSN: 978-3-030-67642-1
Classification: 658.8
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: BRF

Other version/related

Title	Edition	Language
The Corporate Newsroom	1	en

File Attachment

The Corporate Newsroom

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