Electronic Resource

Understanding and Profiting from Intellectual Property in International Business

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Penilaian

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This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000179	EB0004914	650.1 Yan u	Central Library (OPAC)	Available

Detail Information

Series Title

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Call Number

650.1 Yan u

Publisher

Palgrave Macmillan : Palgrave Macmillan Cham., 2021

Collation

xxvii, 322p.:ill

Language

English

ISBN/ISSN

978-3-030-54034-0

Classification

650.1

Content Type

Ebook

Media Type

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Carrier Type

online resource

Edition

1

Subject(s)

Business strategy

Specific Detail Info

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Statement of Responsibility

BRF

Other version/related

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