Skripsi

PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN HYDRO COCO (STUDI PADA ANGGOTA KOMUNITAS “PALEMBANG RUNNERS” DI KOTA PALEMBANG).

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Penilaian

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This research aims to find out how much influence promotions via Instagram social media have on Hydro Coco purchasing decisions among members of the "Palembang Runners" community in Palembang City. This type of research is causal research with quantitative methods. Sampling used probability sampling techniques, namely simple random sampling and the Slovin formula with a sample size of 100 respondents. This research uses primary data in the form of a questionnaire and the data analysis technique used is the t test and simple linear regression analysis. The t test results show that the promotional variable on Instagram social media partially has a significant effect on purchasing decisions. The results of the simple linear regression analysis are that the promotion variable on Instagram has an effect of 0.527. The suggestion given in the research is that Hydro Coco provides better messages or information so that it can be well received by all age groups. Apart from that, in the future Hydro Coco can provide an impression or added value so that consumers feel satisfied so they can recommend Hydro Coco products to other people.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2407000758	T138837	T1388372024	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1388372024

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2024

Collation

xxvii, 68 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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