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Electronic Resource

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

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The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Availability
Inventory Code Barcode Call Number Location Status
2108000123EB0004813658.8 Buc tCentral Library (OPAC)Available
Detail Information
Series Title
Sustainable Management, Wertschöpfung und Effizienz
Call Number
658.8 Buc t
Publisher
Springer Gabler : Springer Gabler Wiesbaden.,
Collation
xxi, 247p.:Ill.
Language
English
ISBN/ISSN
978-3-658-32965-5
Classification
658.8
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Marketing
Specific Detail Info
-
Statement of Responsibility
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No other version available

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