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Strategic Innovative Marketing and Tourism in the COVID-19 Era

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This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Availability
Inventory Code Barcode Call Number Location Status
2108000117EB0004807658.8 StrCentral Library (OPAC)Available
Detail Information
Series Title
Springer Proceedings in Business and Economics
Call Number
658.8 Str
Publisher
Switzerland : Springer Cham.,
Collation
xxi, 240p.:ill
Language
English
ISBN/ISSN
978-3-030-66154-0
Classification
658.8
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Marketing
Specific Detail Info
-
Statement of Responsibility
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No other version available

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