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This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.

This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000065	EB0004742	658 Dig	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 658 Dig
Publisher: Palgrave Macmillan : Springer International Publishing AG., 2021
Collation: xxvi, 280p.:ill
Language: English
ISBN/ISSN: 978-3-030-58267-8
Classification: 658.
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Business and Management
Specific Detail Info: -
Statement of Responsibility: BRF

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Digital Strategies in a Global Market

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