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This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts that look at the leveraging culture cultural diversity from an organizational as well as national perspective, the chapters investigate the effects of technology on culture, the role of leadership in corporate culture, and communicating and managing change across cultures. The book emphasizes that embracing cultural and subcultural differences alongside instilling organizational culture are the keys to successful modern business. With contributions from authors from academic as well as professional backgrounds, this book will serve as a valuable resource to researchers interested in cultural studies generally as well as those studying the importance of culture to managing modern organizations.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000063	EB0004740	303.34 Cul	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 303.34 Cul
Publisher: Palgrave Macmillan : Springer International Publishing Switzerland., 2021
Collation: XXXVIII, 252p.:ill
Language: English
ISBN/ISSN: 978-3-030-60296-3
Classification: 303.34
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Management; Leadership
Specific Detail Info: -
Statement of Responsibility: BRF

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Culture in Global Businesses

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