The Sriwijaya University Library

  • Home
  • Information
  • News
  • Help
  • Librarian
  • Login
  • Member Area
  • Select Language :
    Arabic Bengali Brazilian Portuguese English Espanol German Indonesian Japanese Malay Persian Russian Thai Turkish Urdu

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

{{tmpObj[k].text}}
Image of H2H Marketing

Electronic Resource

H2H Marketing

Kotler, Philip - Personal Name; Pfoertsch, Waldemar - Personal Name; Sponholz, Uwe - Personal Name;

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders.

This book is essential reading for the following groups:

Executives who want to bring new meaning to their lives and organizations
Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology
Professors, trainers and coaches who want to apply the latest marketing principles
Students and trainees who want to prepare for the future
Customers of any kind who need to distinguish between leading companies
Employees of suppliers and partners who want to help their firms stand out.
The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.


Availability
Inventory Code Barcode Call Number Location Status
2108000056EB0004733658.8 Kot hCentral Library (OPAC)Available
Detail Information
Series Title
-
Call Number
658.8 Kot h
Publisher
Switzerland : Springer Cham., 2021
Collation
xxvii, 267p.:Ill
Language
English
ISBN/ISSN
978-3-030-59531-9
Classification
658.8.
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Marketing
Specific Detail Info
-
Statement of Responsibility
BRF
Other version/related

No other version available

File Attachment
  • H2H Marketing
Comments

You must be logged in to post a comment

The Sriwijaya University Library
  • Information
  • Services
  • Librarian
  • Member Area

About Us

As a complete Library Management System, SLiMS (Senayan Library Management System) has many features that will help libraries and librarians to do their job easily and quickly. Follow this link to show some features provided by SLiMS.

Search

start it by typing one or more keywords for title, author or subject

Keep SLiMS Alive Want to Contribute?

© 2025 — Senayan Developer Community

Powered by SLiMS
Select the topic you are interested in
  • Computer Science, Information & General Works
  • Philosophy & Psychology
  • Religion
  • Social Sciences
  • Language
  • Pure Science
  • Applied Sciences
  • Art & Recreation
  • Literature
  • History & Geography
Icons made by Freepik from www.flaticon.com
Advanced Search