Electronic Resource

Gamification and Consumer Engagement

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Penilaian

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In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement.

This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000033	EB0004696	658.834 2 Gam	Central Library (OPAC)	Available

Detail Information

Series Title

Progress in IS

Call Number

658.834 2 Gam

Publisher

Switzerland : Springer Cham., 2021

Collation

viii, 216p.:Ill

Language

English

ISBN/ISSN

978-3-030-54205-4

Classification

658.834 2

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Consumer Behavior

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

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