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Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000029	EB0004689	658.8 Mar a	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 658.8 Mar a
Publisher: Palgrave Pivot : Palgrave Pivot Cham., 2021
Collation: xv, 137p.ill
Language: English
ISBN/ISSN: 978-3-030-50563-9
Classification: 658.8.
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: BRF

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A Business History of the Bicycle Industry

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