Electronic Resource

Technology Adoption in the Caribbean Tourism Industry

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Penilaian

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This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000025	EB0004685	658.8 Spe t	Central Library (OPAC)	Available

Detail Information

Series Title

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Call Number

658.8 Spe t

Publisher

Palgrave Macmillan : Palgrave Macmillan Cham., 2021

Collation

xi, 236p.:ill

Language

English

ISBN/ISSN

978-3-030-61584-0

Classification

658.8.

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing
Sales/Distribution

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

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