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Image of Technology Adoption in the Caribbean Tourism Industry

Electronic Resource

Technology Adoption in the Caribbean Tourism Industry

Spencer, Andrew - Personal Name;

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This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.


Availability
Inventory Code Barcode Call Number Location Status
2108000025EB0004685658.8 Spe tCentral Library (OPAC)Available
Detail Information
Series Title
-
Call Number
658.8 Spe t
Publisher
Palgrave Macmillan : Palgrave Macmillan Cham., 2021
Collation
xi, 236p.:ill
Language
English
ISBN/ISSN
978-3-030-61584-0
Classification
658.8.
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Marketing
Sales/Distribution
Specific Detail Info
-
Statement of Responsibility
BRF
Other version/related

No other version available

File Attachment
  • Technology Adoption in the Caribbean Tourism Industry
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