Electronic Resource

Sustainable Businesses in Developing Economies

---

Penilaian

---

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000020	EB0004680	658.8 Raj s	Central Library (OPAC)	Available

Detail Information

Series Title

-

Call Number

658.8 Raj s

Publisher

Palgrave Macmillan : Palgrave Macmillan Cham., 2021

Collation

xxiii, 256p.:ill

Language

English

ISBN/ISSN

978-3-030-51681-9

Classification

658.8.

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment