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What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000013	EB0004660	658.834 2 Ste p	Central Library (OPAC)	Available

Detail Information

Series Title: Palgrave Advances in Luxury
Call Number: 658.834 2 Ste p
Publisher: Palgrave Macmillan : Palgrave Macmillan Cham., 2021
Collation: xxv, 431p.:ill
Language: English
ISBN/ISSN: 978-3-030-51218-7
Classification: 658.834 2
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Consumer Behavior
Specific Detail Info: -
Statement of Responsibility: BRF

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The Value of Luxury

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