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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000006	EB0004652	651.3 Boh m	Central Library (OPAC)	Available

Detail Information

Series Title: Markt- und Unternehmensentwicklung Markets and Organisations
Call Number: 651.3 Boh m
Publisher: Springer Gabler : Springer Fachmedien Wiesbaden., 2021
Collation: xxii, 234p.:ill
Language: English
ISBN/ISSN: 978-3-658-31713-3
Classification: 651.3
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): management
Office Management
Specific Detail Info: -
Statement of Responsibility: BRF

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Managing Value Propositions in Service Ecosystems

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