APA Style

Kotler, Philip, Armstrong, Gary. (2014). Principles of Marketing, FIFTEENTH EDITION (15th). New York: PEARSON Education.

Chicago Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing, FIFTEENTH EDITION. 15th New York: PEARSON Education, 2014. Text.

MLA Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing, FIFTEENTH EDITION. 15th New York: PEARSON Education, 2014. Text.

Turabian Style

Kotler, Philip, Armstrong, Gary. Principles of Marketing, FIFTEENTH EDITION. 15th New York: PEARSON Education, 2014. Print.