Skripsi

PERAN IMPULSIVE BUYING TERHADAP POST PURCHASE CONSUMER REGRET PADA PENGGUNA E-COMMERCE

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Penilaian

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The aim of the study is to determine whether there is a role impulsive buying towards post purchase consumer regret on e-commerce user. The study hypotesis of this study includes the role of impulsive buying towards post purchase consumer regret. The participants of this study are 200 e-commerce users. Sampling is done by using purposive sampling techniques. This study measuared by post purchase consumer regret scale that refers to the post purchase consumer regret dimension according Lee and Coote (2009), and the impulsive buying scale that refers to the impulsive buying dimesions according Rook (1987). Statistical analysis completed by using simple regression method. The results of simple regression show impulsive buying towards post purchase consumer regret is significant with R = 0,483, R-square = 0,234, F = 60,393, p = 0,000 (p

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006347	T130472	T1304722023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1304722023

Publisher

Inderalaya : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya., 2023

Collation

xviii, 96 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

152.407

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Emosi dan Perasaan
Prodi Psikologi

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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