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This book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing.

The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000419	EB0004489	614. Pan	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 614. Pan
Publisher: Switzerland : Springer Cham., 2021
Collation: xv, 401p.:ill
Language: English
ISBN/ISSN: 978-3-030-77344-1
Classification: 614.
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Public health
Specific Detail Info: -
Statement of Responsibility: BRF

Other version/related

No other version available

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Pandemic Communication and Resilience

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