Skripsi
PERAN SELF CONTROL TERHADAP IMPULSIVE BUYING PADA PENGGUNA PAY LATER
This study aim to determine the role self control towards impulsive buying on pay later users. The hypothesis in this study is that there is a role of self control on impulsive buying in pay later users. Respondents in this study were 110 pay later users in Indonesia. The sampling technique used is purposive sampling. The measuring instrument used in the self control scale which refers to dimensions of Necka (2015) and impulsive buying scale which refers to aspects of Verplanken dan Herabadi (2001). Data analysis in this study used simple regression technique. The result of the regression analysis showed that R square value between self control and impulsive buying was 0,229, the F value was 34,913, and the sicnificance value was 0,000 (p
Inventory Code | Barcode | Call Number | Location | Status |
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2307006351 | T130480 | T1304802023 | Central Library (Referens) | Available but not for loan - Not for Loan |
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