Skripsi

PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI KOTA TANGERANG SELATAN.

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Penilaian

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This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in SOuth Tangerang City. This research is a quantitative research with survey method. The data used in this research are primary data and secondary data. The sampling technique used was a non-probability technique. Data was collected through a questionnaire distributed online using Google Forms to 100 respondents. This study used decriptive analysis techniques, simultaneous tests (F test), partial tests (T test), and multipale linear regression analysis. The results showed that social media marketing has a significant effevt on purchasing decisions. Content creation, connecting, and community building partially has effect and content sharing partially has no effect on purchasing decisions at Somethinc in South Tangerang City.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001768	T103445	T1034452023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1034452023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

xv, 86 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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