Skripsi

PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER SATISFACTION PADA MOBILE APPLICATION KAI ACCESS PT KERETA API INDONESIA (PERSERO) (STUDI PADA PT KERETA API INDONESIA DIVRE III PALEMBANG).

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Penilaian

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This study aims to analyze the effect of e-service quality on e-customer satisfaction in the KAI Access mobile application of PT Kereta Api Indonesia (Persero) (Study at PT Kereta Api Indonesia Divre III Palembang). This study used a quantitative approach with data collection methods through questionnaires. The population in this study are people in Palembang City who have used the KAI Access mobile application at PT Kereta Api Indonesia Divre III Palembang. The sampling method used purposive sampling with a total sample of 100 respondents. The analytical tools in this study are hypothesis testing, coefficient of determination testing, and multiple linear analysis. The results of the research that has been done indicate that the variables of information availability and content, ease of use, graphic style, and fulfillment have a significant effect on the e-customer satisfaction variable. Meanwhile, the privacy variable has no significant effect on the e-customer satisfaction variable.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002458	T113697	T1136972023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1136972023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

xiii, 75 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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