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PENGARUH CORPORATE SOCIAL RESPONSIBILITY PADA PROGRAM DESA BRILIAN 2022 TERHADAP BRAND AWARENESS BANK RAKYAT INDONESIA (Studi Kasus: Desa Burai Kec. Indralaya Kab. Ogan Ilir)

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Penilaian

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This study aims to find out about the influence of corporate social responsibility (CSR) which consists of the variables Human Resources (people), Profit (prosperity), and environment (planet) on the company's brand awareness in this study using the Desa Brilian 2022 Program in Burai Village, Tanjung Batu Subdistrict formed by PT. Bank Rakyat Indonesia. The data used is primary data obtained from distribution of questionnaires to 100 respondents using random sampling techniques and analyzed using the F test, T test, and multiple linear regression analysis. The results of this study shows that there is a significant influence of the variables people, prosperity¸ and planet towards Bank Rakyat Indonesia’s brand awareness either simultaneously or partially and dominant variable influencing brand awareness in this study is environment factor (Planet).

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307004077	T127804	T1278042023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1278042023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

x, 76 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

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