Skripsi

PENGARUH LABELISASI HALAL DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI GERAI SUSHI TEI KOTA PALEMBANG.

---

Penilaian

---

This study aims to determine the effect of Halal Labeling and Brand on consumer purchasing decisions at Sushi Tei outlets in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique used purposive sampling technique. The sample studied in this study was 100 respondents who were active students of the Faculty of Economics, Sriwijaya University. Based on the statistical t test conducted, it can be concluded that halal labeling partially has a significant effect on Sushi Tei purchasing decisions as indicated by a significance value of 0.000

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002097	T107367	T1073672023	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T1073672023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

xx, 68 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment