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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GOFOOD (STUDI EMPIRIS: PENGGUNA UMUM LAYANAN APLIKASI GOJEK DI KOTA PALEMBANG)

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This study aims to determine the effect of service quality and price on GoFood purchasing decisions among general users of the GoJek application service in the city of Palembang. This research is a type of quantitative research, using primary data by distributing g-form questionnaires to 100 respondents. Data were analyzed using multiple regression analysis techniques and had been tested for validity and reliability. The results of this study indicate that there is a partial positive and significant effect of service quality on purchasing decisions, and price on purchasing decisions, and there is a simultaneous positive and significant influence of service quality and price on GoFood purchasing decisions in Palembang city. This means that the decision to buy GoFood for the people of Palembang city will improve when the service quality is good and the price is appropriate.

Availability
Inventory Code Barcode Call Number Location Status
2307006047T129123T1291232023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1291232023
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya.,
Collation
xxii, 81 hlm. ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Manajemen, Manajemen Pemasaran
Specific Detail Info
-
Statement of Responsibility
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No other version available

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