Skripsi

ANALISIS STRATEGI HARGA DAN TINGKAT KEUNTUNGAN PADA UMKM SOTO BETAWI DI KOTA JAKARTA TIMUR.

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Penilaian

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Pricing strategy is very important for a business in determining prices with the aim of maximizing profits. This research aims to find out the pricing strategy for Betawi soto and determine the profit level of each Betawi soto producer. The analytical method used is descriptive qualitative with cross tabulation analysis. The data used in this research is primary data obtained through interviews and questionnaires at every soto Betawi seller in East Jakarta City in 2023. The results of this research show that the market price strategy is a strategy that is widely used, namely 32 percent of the total sample, after that's a mark-up of 28 percent, then a limit price strategy of 20 percent, a price leadership strategy of 12 percent and finally price discrimination of

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006671	T130547	T1305472023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1305472023

Publisher

Indralaya : Prodi Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xvi, 65 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.07

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Ekonomi Industri
Prodi Ekonomi Pembangunan

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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