Skripsi

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERGADAP KEPUTUSAN PEMBELIAN PADA KOPI JANJI JIWA DEMPO DI KOTA PALEMBANG.

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Penilaian

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This study aims to analyze the effect of Brand Awarenesss and Brand Image on consumer purchase decisions at Kopi Janji Jiwa Dempo Palembang. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study are customers who have made transactions at Kopi Janji Jiwa Dempo Palembang. The sampling method used purposive sampling with a total sample of 100 respond. The sampling method used non-probability with a sample size of 100 respondents. This study uses quantitative analysis techniques, multiple linear regression analysis and the coefficient of determination. The results showed that the Brand Awarenesss (X1) had a significant effect on the consumer behaviour variable (Y) with a tcount of 0.544 and a significance value of 0.000.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003563	T102429	T1024292023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1024292023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

xii, 70 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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