Skripsi

PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI KASSA CAKE & DESSERT PALEMBANG.

---

Penilaian

---

This study aims to analyze the influence of Digital Marketing and Word Of Mouth on Purchasing Decisions at Kassa Cake & Dessert Palembang. The data for this research were collected using a quantitative approach. The population of this study consists of consumers of Kassa Cake & Dessert Palembang. Hypothesis testing in this study employed Instrument Test. Multiple Linear Regression Test, Correlation and Determination Test, and Partial Test, using SPSS version 24. The results of this study indicate that Digital Marketing has a positive but not significant influence on purchasing decisions, while Word Of Mouth has a positive and significant influence on purchasing decisions. Keywords : Digital Marketing Word Of Mouth, Purchasing Decisions

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006143	T128953	T1289532023	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T1289532023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

xviii, 52 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment