Skripsi

LITERASI DIGITAL DAN INTENSI INDIVIDU UNTUK MENGADOPSI MOBILE BANKING (STUDI PADA PT BANK SUMSEL BABEL KANTOR CABANG KABUPATEN PENUKAL ABAB LEMATANG ILIR (PALI))

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Penilaian

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This study aims to test and explain whether there is an effect of digital literacy on the intention to adopt BSB Mobile m-banking at the Sumsel Babel Bank Branch of Penukal Abab Lematang Ilir (Pali) Regency which is mediated by perceptions of usability and perceptions of convenience. The theory used is the Technology Acceptance Model (TAM) theory from Davis and the Theory of Planned Behavior (TPB) from Ajzen. This research is a quantitative research with the type of data used in this study is a questionnaire. The method used is non probability sampling with accidental sampling approach. Data analysis used the Structural Equation Model (SEM) which was processed using SmartPLS 3 software. There were 115 respondents. The results of this study indicate that digital literacy has a positive and significant effect on the intention to adopt BSB Mobile m-banking. Perceptions of usefulness and perceptions ease of use have a positive and significant effect as interveining variables and act as partial mediation. Keywords: Digital literacy, perception, intention to adopt

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001880	T94493	T944932023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T944932023

Publisher

Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xv, 98 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

300.285 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Analisa Data di Bidang Ilmu Sosial

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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