Skripsi

ANALISIS DIGITAL CONTENT MARKETING FILM KKN DI DESA PENARI: LUWIH DOWO, LUWIH MEDENI PADA MEDIA SOSIAL TIKTOK

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Penilaian

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This research discusses the digital marketing activities of a movie entitled KKN di Desa Penari: Luwih Dowo, Luwih Medeni uses content as a tool in disseminating information to audiences through the TikTok social media application, this activity is also known as digital content marketing. To explain this research, a descriptive qualitative method is used to provide an explanation and description of the digital content marketing strategy used by the digital content team of the KKN di Desa Penari: Luwih Dowo, Luwih Medeni in maintaining customer engagement. To analyze the data findings, the author uses Kotler's theory which explains the 8 steps of good content marketing, namely Setting goals, Mapping target markets, Content ideation and planning, Content creation, Content distribution, Content amplification or strengthening, Content marketing evaluation and Content marketing improvement. And the findings were analyzed using data condensation techniques, data presentation and conclusion drawing and verification. The results of this study are digital content marketing from KKN di Desa Penari: Luwih Dowo, Luwih Medeni is quite well done, although there are some shortcomings in its implementation, but it is used as an evaluation for the implementation of Digital Content Marketing in the future. Keywords: digital marekting, content marketing, tiktok

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006069	T129206	T1292062023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1292062023

Publisher

Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xii, 88 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.23 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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