Skripsi

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CARREFOUR PALEMBANG SQUARE.

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Penilaian

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This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses primary data through questionnaires. The sample in this study were 100 respondents using the Lemeshow formula. Respondents in this study were consumers who made purchases at Transmart Carrefour in Palembang Square. The analysis method used is multiple linear regression. The results showed that product quality, product features, and product design simultaneously and partially had a significant influence on consumer purchasing decisions at Transmart Carrefour Palembang Square.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005981	T128990	T1289902023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1289902023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Srwijaya., 2023

Collation

xxii, 75 hlm. ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

File Attachment

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