Skripsi

PERANAN SAMPOERNA RETAIL COMMUNITY (SRC) DALAM PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KAMPUNG SUKASARI KOTA PALEMBANG

---

Penilaian

---

Modernization is currently in every sector of life in society, of course, modernization has an impact and also influences the course of trade. Gradually giving change and spreading the franchise business, especially modern supermarkets which are now based on the digital economy. This study aims to find out how MSME actors who manage grocery stores maintain the existence of grocery stores. Furthermore, this research also aims to find out more about the efforts made by the Sampoerna Retail Community (SRC) business development empowerment program launched by PT. HM. Sampoerna Tbk in assisting SMEs in the grocery sector. This type of research is descriptive qualitative with a case study research method. Determination of informants is done by purposive method. Data collection is done by observation, interviews and documentation. The results of this study are that with the Sampoerna Retail Community (SRC) program, grocery store owners can be more focused in following trade flows in the digital and modernization era. Keywords: Role, SMEs, grocery stores/traditional shops, Sampoerna Retail

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003986	T92875	T928752023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T928752023

Publisher

Inderalaya : Jurusan Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xvi, 88 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

380.072 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Jurusan Sosiologi
Metode Riset Penelitian Perdaganga

Specific Detail Info

-

Statement of Responsibility

SEPTA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment