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HUBUNGAN PENGGUNAAN INSTAGRAM TERHADAP PEMBENTUKAN PERSONAL BRANDING MAHASISWA (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS SRIWIJAYA)

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INSTAGRAM IS A SOCIAL MEDIA PLATFORM USED TO SHARE PICTURES. PHOTOS/VIDEOS THAT USERS WANT TO SHARE VERY QUICKLY AND EASILY. THIS STUDY AIMS TO DETERMINE THE RELATIONSHIP BETWEEN THE USE OF INSTAGRAM AND THE FORMATION OF PERSONAL BRANDING AMONG STUDENTS OF COMMUNICATION STUDIES, SRIWIJAYA UNIVERSITY. DATA OBTAINED FROM THE RESULT OF QUESTIONNAIRES AND DOCUMENTATION STUDIES WITH QUANTITATIVE RESEARCH METHODS WITH CORRELATIONAL RESEARCH TYPES. THIS STUDY USES THE USES AND GRATIFICATION THEORY AS A BRIDGE THEORY WITH INDICATORS BASED ON INSTAGRAM’S FEATURES, NAMELY POSTING FOLLOWERS/FOLLOWING, LIKING, COMMENTING AND MENTIONING. THE RESULT OF THIS STUDY INDICATE THAT THERE IS A RELATIONSHIP BETWEEN THE USE OF INSTAGRAM AND THE FORMATION OF STUDENT PERSONAL BRANDING USING THE PRODUCT MOMENT CORRELATION ANALYSIS WHICH SHOWS A POSITIVE RELATIONSHIP WITH COEFFICIENT OG 0.801. THE RELATIONSHIP BETWEEN INSTAGRAM USAGE VARIABLES AND PERSONAL BRANDING VARIABLES IS INCLUDED IN THE VERY STRONG RELATIONSHIP CATEGORY. IT IS KNOWS THAT IF THE INSTAGRAM USAGE VARIABLE INCREASES, THE PERSONAL BRANDING VARIABLE WILL ALSO INCREASE. KEYWORDS: INSTAGRAM, USES AND GRATIFICATION, PERSONAL BRANDING

Availability
Inventory Code Barcode Call Number Location Status
2307003961T104517T1045172023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1045172023
Publisher
Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 81 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.23 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa
Specific Detail Info
-
Statement of Responsibility
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