Skripsi

PENGARUH TERPAAN KONTEN INSTAGRAM @ANDYSENJAYA TERHADAP MINAT MELAKUKAN TRADING (STUDI PADA FOLLOWERS @ANDYSENJAYA)

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Penilaian

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The impact of media exposure can lead to the formation of behavior that culminates in a decision. This study aims to determine whether there is an influence of Instagram content on the interest in trading among followers of @AndySenjaya. The theories used in this study are the content exposure theory by Ardianto and the interest theory by Rahmat. The sample was obtained using purposive sampling technique with a total of 100 respondents. Data collection in this study used questionnaire, observation, and documentation study techniques. The analysis technique used in this study is quantitative descriptive statistics using simple linear regression test. Based on descriptive analysis technique, it shows that the content exposure based on the coefficient of determination obtained 0.641, which means that the independent variable (content exposure) has an influence on the dependent variable (interest in trading) by 64.1%. Meanwhile, the calculated t-value in this study is 13.217 with a t-table value of 0.677, which means that 13.217 > 0.677, indicating a significant influence between the Instagram content exposure variable (X) and the interest in trading variable (Y). Keywords: Influence, Content Exposure, Interest

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006133	T129297	T1292972023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1292972023

Publisher

Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik., 2023

Collation

xii, 88 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.23 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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