Skripsi
EFEKTIVITAS HARGA, KEPERCAYAAN DAN ULASAN KONSUMEN MARKETPLACE TIKTOK SHOP DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO KARUNG JANTAN (STUDI PADA PELANGGAN TOKO KARUNG JANTAN)
This study plans to recognize the influence of product reviews, price, and trust on purchasing decisions in the TikTok Shop marketplace at Toko Karung Jantan. The type of research is quantitative research. The sample used in this study was 100 respondents obtained using the purposive sampling method. Data collection was taken using questionnaires via Google Forms. Data analysis methods namely validity tests, reliability tests, classical assumption tests, multiple linear regression analysis with formulas Y = a + b1X1 + b2X2 + b3X3 + e, t-tests, and F tests, as well as coefficients of determination. Data calculation using SPSS 26 software. The test results reported that product reviews, price, and trust had a positive influence on purchasing decisions in the TikTok Shop Marketplace at Toko Karung Jantan.
Inventory Code | Barcode | Call Number | Location | Status |
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2307006615 | T130828 | T1308282023 | Central Library (Referens) | Available but not for loan - Not for Loan |
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