Image of EFEKTIVITAS HARGA, KEPERCAYAAN DAN ULASAN KONSUMEN MARKETPLACE TIKTOK SHOP DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO KARUNG JANTAN (STUDI PADA PELANGGAN TOKO KARUNG JANTAN)

Skripsi

EFEKTIVITAS HARGA, KEPERCAYAAN DAN ULASAN KONSUMEN MARKETPLACE TIKTOK SHOP DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO KARUNG JANTAN (STUDI PADA PELANGGAN TOKO KARUNG JANTAN)

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This study plans to recognize the influence of product reviews, price, and trust on purchasing decisions in the TikTok Shop marketplace at Toko Karung Jantan. The type of research is quantitative research. The sample used in this study was 100 respondents obtained using the purposive sampling method. Data collection was taken using questionnaires via Google Forms. Data analysis methods namely validity tests, reliability tests, classical assumption tests, multiple linear regression analysis with formulas Y = a + b1X1 + b2X2 + b3X3 + e, t-tests, and F tests, as well as coefficients of determination. Data calculation using SPSS 26 software. The test results reported that product reviews, price, and trust had a positive influence on purchasing decisions in the TikTok Shop Marketplace at Toko Karung Jantan.

Availability
Inventory Code Barcode Call Number Location Status
2307006615T130828T1308282023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1308282023
Publisher
Inderalaya : Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik.,
Collation
xiii, 74 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
302.23 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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