Skripsi

VIDEO COMPANY PROFILE SEBAGAI BRANDING COFFEE SHOP

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Penilaian

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The aim of this research is to find out how a company profile video from a coffee shop can become branding for the coffee shop itself, where in this case the object is Coffee Style. The method used is a qualitative method using data collection techniques of in-depth interviews, observation and documentation. The informants in this research were 4 people at Coffee Style. The results of this research show that it is true that a video company profile of a coffee shop can be used as branding for the Coffee Style Palembang coffee shop. In this case, a company profile video is created and uploaded on Instagram social media from Coffee Style Palembang which can be 1-3 minutes or even longer. Then, based on the results of in-depth interviews, observations and documentation, the company profile video must contain 3 dimensions, namely the history of the formation, the vision and mission of the coffee shop and the advantages or uniqueness of the coffee shop itself. Keywords: Video Company Profile, Branding

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006588	T130976	T1309762023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1309762023

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xv, 65 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.23 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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