Skripsi

STRATEGI DIGITAL BRANDING KOK BISA SEBAGAI MEDIA SAINS POPULER

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Penilaian

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Social media has become an important tool for building digital branding, the evolution of social media in terms of type and function is used by Kok Bisa as tool to provide popular science education. This research aimed to figure out how the digital branding strategy of Kok Bisa on YouTube, Instagram, and Website. Research method that used was descriptive qualitative and data collecting technique with interview, collecting the document also study literatur. From the research conducted found results that Kok Bisa shares content on popular science topics which means all kinds of knowledge, not only about biology, chemistry, and astronomy, across all platforms. Kok Bisa also uses illustrations with a flat design style, which serves as their brand identity. Recognizing the importance of the audience, Kok Bisa focuses on maintaining brand communication and building a community by categorizing their audience and delivering content that aligns with each audience category.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006100	T129473	T1294732023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1294732023

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xiv, 119 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.23 07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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