Skripsi

CITY BRANDING DALAM PENGEMBANGAN PARIWISATA GUNA MENINGKATKAN DAYA SAING KABUPATEN MUSI BANYUASIN

---

Penilaian

---

This research entitled "City Branding in Tourism Development to Increase the Competitiveness of Musi Banyuasin Regency" aims to find out how city branding strategies are applied in Musi Banyuasin Regency in an effort to increase district competitiveness through tourism development carried out by the Musi Banyuasin Regency Youth, Sports and Tourism Office. This study used qualitative descriptive research methods with data collection techniques through observation, in-depth interviews and documentation. The researcher found that the promotion strategy carried out by the Musi Banyuasin Regency Youth, Sports and Tourism Office was based on an analysis using the general strategy of Kotler's theory (2015), namely Image Marketing, Attraction Marketing, Infrastructure Marketing, and People Marketing, indicating that the city branding strategy carried out by The Musi Banyuasin Regency Youth, Sports and Tourism Office through the Muba sport tourism program and Jelajah Muba branding has successfully held various events so as to increase the number of tourists and the competitiveness of Musi Banyuasin Regency through the tourism sector at national offices. Keywords: City Branding, Tourism, Musi Banyuasin

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005997	T129613	T1296132023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T1296132023

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2023

Collation

xiii, 144 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

302.23 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Jurusan Ilmu Komunikasi
Media Komunikasi, Media Massa

Specific Detail Info

-

Statement of Responsibility

SEPTA

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment