Skripsi
ANALISIS SEMIOTIKA REPRESENTASI KODE ETIK PUBLIC RELATIONS PADA DRAMA KOREA SHOOTING STARS
This research aims to find out how the representation of the public relations code of ethics in the Korean drama series Shooting Stars (2022). Data obtained from the results of observations and documentation on the Korean drama Shooting Stars (2022) episode 12 using qualitative research methods. In this series, what will be analyzed is the visuals and dialogue. This research also uses Roland Barthes's theory of semiotics, according to which the process of representation is centered on the meaning of denotation, connotation, and myth. The results of this study are known in the drama Shooting Stars (2022) episode 12 there are several scenes that contain elements of a public relations code of ethics that have been endorsed by the International Public relations Association (IPRA), namely personal and professional integrity, behavior towards clients and superiors, behavior towards the media and the public. and behavior towards colleagues in the profession. The conclusion obtained from this study is that the code of ethics for public relations in the Korean drama series Shooting Stars (2022) is presented in the meaning of denotation, the meaning of connotation, to the myth that presents the code of ethics of public relations. Keywords: Semiotic, Public relations Code of Ethics, Shooting Stars
Inventory Code | Barcode | Call Number | Location | Status |
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2307001492 | T88381 | T883812023 | Central Library (Referens) | Available but not for loan - Not for Loan |
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