Image of STRATEGI HUMAS UNSRI DALAM MEMULIHKAN CITRA (STUDI KASUS PELECEHAN SEKSUAL DI LINGKUNGAN KAMPUS TAHUN 2021)

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STRATEGI HUMAS UNSRI DALAM MEMULIHKAN CITRA (STUDI KASUS PELECEHAN SEKSUAL DI LINGKUNGAN KAMPUS TAHUN 2021)

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The research discussed the public relations strategy of Sriwijaya University in carrying out the restoration of images related to cases of sexual harassment that occurred in the campus environment. Sriwijaya University is an educational institution that has become part of the best campus category according to the webometrics version, and the presence of cases of sexual harassment in the campus environment affects the image of Sriwijaya University in the public eye. The research aimed to find out how the public relations strategy of Sriwijaya University could be improved to restore its institutional image. The research used qualitative research with case study methods. The study used the image restoration theory developed by William L Benoit in 1995. The Research data was collected through in-depth interviews, observations, and documentation. The research showed that the publik relations team at Sriwijaya University has its own strategy for doing image restoration, which includes denial of news circulating in the media, cooperation with media, conducting, press conferences, and reducing attacks Keywords: Humas Strategy, Image Restoration, Sexual Harassment, University of Sriwijaya

Availability
Inventory Code Barcode Call Number Location Status
2307006113T129350T1293502023Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T1293502023
Publisher
Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya.,
Collation
xiv, 85 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
613.907
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Jurusan Ilmu Komunikasi
Pendidikan Seks
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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