Skripsi

PERSEPSI DAN NIAT BELI KONSUMEN TERHADAP BERAS ORGANIK DI KOTA PALEMBANG

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Penilaian

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This study aims to (1) measure consumer perceptions of organic rice in Palembang City. (2) Measuring consumer purchase intentions for organic rice in Palembang City. (3) Analyzing the relationship between perceptions of consumers' purchase intentions for organic rice in Palembang City. This research was conducted in the city of Palembang. The method used in this study uses the convention sampling method, which is a method that takes samples from the population directly and the samples that are not accidentally met with the number of samples taken are 30 samples of organic rice consumers in Palembang city. The results of this study indicate that (1) Consumer perceptions of organic rice in the city of Pelembang have an average value of 50.20 with high or very good criteria. (2) Consumer purchase intention for organic rice in the city of Palembang gets an average value of 51.53 with high or very good criteria. (3) It is known that there is a significant relationship between consumer perceptions and purchase intentions towards organic rice with a correlation coefficient of 1.000 for perception and 0.367 for consumer purchase intention, which means that it has a significant correlation or a close relationship and is classified as high.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307006539	T131564	T1315642023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1315642023

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2023

Collation

xiv, 47 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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