Skripsi

PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEBSITE PADA PT. KEJORA INTI MAS

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Penilaian

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PT. Kejora Inti Mas is a company that distributes construction materials. The company carries out conventional business processes, which cause limited interaction between the company and its customers and a limited target market. Therefore, companies need a website that implements a customer relationship management (CRM) strategy in an effort to build good relationships with customers, expand target markets, and increase competitiveness. Implementation of the CRM strategy at PT. Kejora Inti Mas includes implementing Search Engine Optimization (SEO), testimonials, rewards, subscribers, live chat, recommending products, direct integration with WhatsApp chats, email order statuses, and determining shipping costs. System development is carried out using the Rapid Application Development (RAD) method, which has three stages: requirements planning, system design, and implementation.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307001904	T105230	T1052302023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1052302023

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2023

Collation

xv, 83 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

005.360 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Program aplikasi khusus
Prodi Sistem Informasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

File Attachment

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