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Image of  ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUDI KASUS INSTAGRAM DINAS PARIWISATA KOTA PALEMBANG @CHARMING.PALEMBANG)

Skripsi

 ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUDI KASUS INSTAGRAM DINAS PARIWISATA KOTA PALEMBANG @CHARMING.PALEMBANG)

Syahrani, Aulia  - Personal Name;

Penilaian

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Penilaian anda saat ini :  

In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is used as a forum for communicating and sharing information about tourism promotions in the city of Palembang. Currently the Palembang City Tourism Office's Instagram account @charming.palembang is still not proven effective due to the lack of two-way communication and responses from readers (likes, comments, shares, etc.). Therefore, it is necessary to measure social media acceptance using the UTAUT model with a sample of 126 people who are followers of the Instagram account @charming.palembang. Then, the data is processed using the SmartPLS application. Results showed that PE and SI had a significant relationship with BI but EE did not. Meanwhile, BI has a significant relationship with UB but FC did not. For the moderating variables, gender, age, and experience alone do not moderate the relationship between the existing independent and dependent variables. Keywords : UTAUT, Social Media, Instagram, Tourism Office, E-Government


Availability
Inventory Code Barcode Call Number Location Status
2307001803T104708T1047082023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T1047082023
Publisher
Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2023
Collation
xiv, 59 hlm.; ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
006.754 07
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Prodi Sistem Informasi
Situs Jejaring Sosial, Sosial Media, Instagram
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

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  •  ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUDI KASUS INSTAGRAM DINAS PARIWISATA KOTA PALEMBANG @CHARMING.PALEMBANG)
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