Skripsi

ANALISIS SALURAN PEMASARAN DAN MARGIN PEMASARAN USAHATANI PADI RAWA LEBAK DI DESA SUNGAI ROTAN KECAMATAN RANTAU PANJANG KABUPATEN OGAN ILIR

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Penilaian

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There are variations in the marketing channels used by swamp lebak rice farmers in Sungai Rotan Village. Some farmers sell directly to consumers, while others use intermediaries such as local traders or marketing agencies. This study aims to: 1) identify patterns of rice marketing channels inSungai Rotan Village, Rantau Panjang District. 2) Knowing the marketing margin for each rice marketing agent in Sungai Rotan Village 3) Analyzethe level of efficiency of the rice and GKP marketing channel in Sungai Rotan Village. The research location is in Sungai Rotan Village, Rantau Panjang District, Ogan Ilir Regency, South Sumatra Province. Site selection was carried out deliberately based on the area of agricultural land in Ogan Ilir Regency and the results of discussions with research partners and supervisors. Data collection was carried out from May to June using field survey research methods, including questionnaires and interviews with related respondents. The sampling method was carried out randomly (simple random sampling) and by snowball sampling to identify rice commodity marketing actors. The number of respondents was 30 rice farmers and 3 collectors in Sungai Rotan Village. This study collected both primary and secondary data. The results showed that there were 3 rice commodity marketing channels, with 2 channel’s final product in the form of undried harvested rice grain and 1 channels with rice as final product, namely marketing channel I: farmers – industrial consumers with the final product of undried harvested rice grain and channel. Marketing channels I are level-zero channels, so there is no marketing margin with a farmer's share of 100% and there are no intermediary marketing institutions. Channel II: farmers – collectors – industrial consumers with a large marketing margin of IDR 1.204/kg undried harvested rice grain, a farmer's share value of 77.98%, and a marketing cost ratio with a final product value of 3.89%, so that it is categorized as efficient for farmers. Channel III: farmers – collectors – consumers outside the sub-districtwith the final product of rice, a marketing margin of IDR 4.237/kg rice, a farmer's share value of 50.15% with marketing efficiency from a comparison of marketing costs, and a final product value of 15.22%, so it is stated that channel II is more efficient than channel III seen from the ratio of marketing costs. Keywords: efficiency, marketing flow, marketing margin

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307003041	T126833	T1268332023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1268332023

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2023

Collation

xiv, 32 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Agribisnis
Pengolahan dan analisa data di bidang pertanian

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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