Skripsi

ANALISIS SALURAN DAN EFISIENSI PEMASARAN SAYURAN HIDROPONIK NASHIR FARM DI PALEMBANG

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Penilaian

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Abstract The purpose of this study was to (1) establish the existing marketing channels at Nashir Farm. (2) Analyzing the marketing efficiency of hydroponic vegetables at Nashir Farm. This research was conducted at Nashir Farm Hydroponic Farming on Jalan Sambung Rasa, Bukit Sangkal, Kalidoni District, Palembang City, South Sumatra. The choice of this location was made deliberately with the consideration that the location had been operating for 3 years and was still developing. Data collection was carried out from October to November 2022. The research method used was survey and field observation methods. The sampling method used was purposive sampling. The data processing method is descriptive analysis and contribution analysis which is presented in the data processing tabulation with Microsoft Excel. The results of this study indicate that there is one Nashir Farm marketing channel pattern. The party involved is the trader who got burned. The determining indicators of marketing efficiency at Nasir Farm are the level of margin, profit ratio and farmer's share. The margin level on the Nashir Farm marketing channel is Rp. 7,500.00 while the profit ratio for the Nashir Farm marketing channel is 15.9 and the producer-consumer profit ratio is 4.8. The market share level for traders is 81.25 and the producer-consumer level is 100. So from the calculation of marketing efficiency at Nashir Farm it is stated that marketing is efficient. Keywords: hydroponic lettuce, marketing channel efficiency, Nashir Farm.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307000902	T88489	T884892023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T884892023

Publisher

Inderalaya : Prodi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2023

Collation

xv, 54 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.207

Content Type

Text

Media Type

unmediated

Carrier Type

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Edition

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Subject(s)

Pengolahan dan Analisa Data di Bidang Matematika
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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