Skripsi

ANALISIS PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY KOREAN WAVE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING BAGI REMAJA DI KOTA PALEMBANG

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Penilaian

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This study aims to analyze the influence of brand ambassadors and Korean wave brand personality on the purchasing decision of Scarlett Whitening for teenagers in Palembang City partially or simultaneously. The population in this study were all adolescents who used Scarlett Whitening in Palembang City, while the sample in this study was part of adolescents who used Scarlett Whitening in Palembang City and obtained 100 respondents using a purposive sampling technique. Data collection techniques in this study used questionnaires and data analysis techniques used multiple linear regression analysis. The results of this study indicate that brand ambassadors and brand personality each have a partial and simultaneous effect on purchasing decisions.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002637	T117073	T1170732023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1170732023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xv, 89 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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