Skripsi

ANALISIS ATRIBUT KONSUMEN DAN PERMINTAAN RUMAH TANGGA TERHADAP MINYAK GORENG KEMASAN DI DESA TANJUNG PERING KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR

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Penilaian

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Cooking oil is one of the nine components of the community's staple food needs, this causes a tendency for the demand for cooking oil to always be there. Consumer household demand for packaged cooking oil is influenced by various factors and attributes that are inherent and are taken into consideration by consumers before deciding to buy packaged cooking oil. The aims of this study were (1) to describe the characteristics of consumers who consumed packaged cooking oil in households in Tanjung Pering Village, Indralaya Utara district, (2) to analyze the types of attributes of packaged cooking oil considered by consumers of packaged cooking oil in households in Tanjung Pering Village, sub-district North Indralaya, (3) Analyzing the factors that influence consumer demand for packaged cooking oil in households in Tanjung Pering Village, North Indralaya sub-district. This research was conducted in May 2023 covering 30 household consumers of packaged cooking oil. The method used in this research is a survey with non probability sampling technique. The research results obtained are: (1) The characteristics of packaged cooking oil household consumers consist of housewives who have an average age of 32 years, with the last education level of senior high school and have a family of 5 people with an average family income of Rp. 4,862,233/month, (2) The attributes of packaged cooking oil that are most considered by household consumers in Tanjung Pering Village in purchasing cooking oil sequentially are the attributes level of clarity, color, nutritional content, price, package size, brand and type of packaging, (3) Factors that have a significant influence on consumer demand for packaged cooking oil, namely the price of packaged cooking oil, the number of family members, and packaging size attributes while the price of bulk cooking oil, age, income, education, type of packaging does not have a significant effect on the demand for packaged cooking oil.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307005213	T123817	T1238172023	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1238172023

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2023

Collation

xiv, 53 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.207

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Agribisnis
Pengolahan dan analisa data di bidang pertanian

Specific Detail Info

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Statement of Responsibility

SEPTA

Other version/related

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